JLW
Public Relations Group Successful public relations requires an understanding of the client's business, research and insight into the obstacles that have to be overcome, experience
in shaping public opinion, a well-designed messaging program and the discipline to stick to it as well as the flexibility and creativity to respond quickly
to an evolving situation.
Effective communications are an integral part of everything we do. Our team of professionals will manage internal and external communications for your organization.
We can help open multi-million-dollar real estate projects, industrial plants, and major infrastructure projects, launch new products; services and we can
assist with complex labor relation's negotiations. A winning strategy often requires specific support in the following areas:
Strategic Advisors
JLW puts primary emphasis on initially developing a comprehensive strategy that accurately reflects our client's values and
interests and that will accomplish their objectives. We continue to provide our clients with ongoing trategic counsel, recognizing that circumstances
change and tactics often need to be revised.
Crisis Management
In a competitive political
environment, anyone can become a target not always
because of what you do but sometimes because of
who you are. Whether it involves politics, a natural
disaster or an industrial accident, we have the
resources, the experience, the agility and the commitment
to tireless service to help our clients meet a crisis.
Reputation, Image and Brand Management
JLW provides public
relations services for corporations of all sizes.
We understand the needs of both national and international
firms, and can create a public relations program
based on the unique needs of an individual company.
Media Relations
JLW has the media
contacts that are essential for managing day-to-day
media relations for our clients. We organize major
events, press conferences, editorial board tours
and all the other elements that go into encouraging
positive coverage or responding to negative reports
where needed. But we also understand that sometimes
the best media relations involve keeping our clients'
names out of the news.
Project Development
When a client plans to build a facility or start a new project in a new area, managing perceptions at the local level is often essential for winning
regulatory approval and avoiding hostile intervention from outside interests. JLW has the experience to provide winning strategies for projects large and small throughout the United States and abroad.
Coalition Building
Success can often depend
on bringing together diverse groups that share an
interest in a beneficial outcome. JLW experienced
professionals can help to organize coalitions.
Grassroots Outreach
Building public support
for an issue involves reaching deep into communities
and working through grassroots organizations. JLW
brings our clients; messages into the community
centers, city halls, church buildings, and neighborhoods
to help build support and communicate with the public
at the local level.
Media Training
Media Training, a
critical part of JLW media relation's services,
prepares clients for dealing with the media. The
training is interactive, utilizing various exercises
and videotaping. JLW introduces participants to
how the media works and how to tell their story
to the media.
